About
We help companies build and scale go-to-market systems that actually drive revenue. Most teams have strong hypotheses about what could work — but struggle to execute quickly enough to test and iterate. Think of us as an extension of your team: we design GTM plays, stand them up in Clay (and other tools), and manage execution so you can experiment rapidly and double down on what works. Our work is industry agnostic. Recent clients include: • Helping B2B startups (pre-seed to Series C) launch AI-enabled outbound at scale • Powering recruiting firms with >$5M annual revenue • Supporting financial services firms with $120M+ AUM • …and more About Yael Former startup founder and growth leader, I’ve built GTM motions for 25+ companies from scratch to tens of millions in revenue. Today, I bring that experience to clients as a fractional GTM engineer and Clay expert. https://www.linkedin.com/in/yaellederman/
Reviews
4.7 (3)“Sharp, fast, and genuinely strategic. They scoped the work clearly and shipped exactly what we needed — no hand-holding required.”
“We saw ROI within the first month. The whole team felt like an extension of ours, not a vendor.”
“Thoughtful, reliable, and great communicators. Would absolutely work with them again on the next phase.”
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