# Terra Firma — agency on PartnerHire

> Put away the duct tape. We build the GTM engine you need for your next raise.

**Canonical page:** https://partnerhire.com/provider/terra-firma
**Type:** agency
**Location / serves:** New York, NY
**Partner tier:** Artisan

## What they do

Terra Firma builds cutting-edge GTM systems for Seed-to-Series A startups just as you need them the most: when you're closing your next round and scaling your team.
We identify strategies, build AI research agents, and design automations across Clay, your CRM, and outbound tools so that fast-growing teams like yours can hit aggressive revenue targets without things breaking down.
We've worked with companies backed by Felicis, Y Combinator, CRV, Greycroft, and more to support their next stage of growth.
Our Services
ICP Definition & Data Strategy
• Stakeholder interviews to define your Ideal Customer Profile with precision
• Signal identification beyond firmographics: hiring patterns, app reviews, tech stack, 10-K analysis
• Custom Claygent enrichments that surface buying intent where no one else is looking
• Persona and title mapping for targeted outreach
CRM Cleanup & TAM Mapping
• HubSpot and Salesforce hygiene: deduplication, increased data coverage, job change handling
• Identification of all target accounts and contacts
• Custom-built qualification and scoring logic so that you can maximize your time with the highest-fit leads
Scaled Outbound Systems
• Weekly outbound experiments, with constant learning and improvement
• Hyper-personalized messaging generated at scale
• Just-in-time outbound powered by real-time intent signals 
• Multi-channel sequencing across email and LinkedIn using Instantly, Lemlist, HeyReach, Outreach, and more
Why teams pick us
• We're built for your inflection point: Our specialty is startups transitioning from the scrappy early days of sales to scalable systems, right when you need them most.
• No black boxes: Every workflow is documented, every decision explained. You'll understand what we built and why.
• Hands-on and collaborative: We pair technical delivery with enablement so your team can run, maintain, and expand what works.
• Speed without chaos: We help you move fast at your targets while keeping your GTM engine organized and effective as your team grows.

## Tools & platforms

Clay

## FAQ

**What does Terra Firma do?**

Put away the duct tape. We build the GTM engine you need for your next raise.

**What tools does Terra Firma specialize in?**

Terra Firma works with Clay.

**Who is Terra Firma a good fit for?**

Terra Firma is a good fit for growing businesses that need a team to deliver.

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_Source: PartnerHire. Last updated 2026-06-29T16:24:13.16361+00:00. Verify current details at the canonical page above._