Terra Firma builds cutting-edge GTM systems for Seed-to-Series A startups just as you need them the most: when you're closing your next round and scaling your team. We identify strategies, build AI research agents, and design automations across Clay, your CRM, and outbound tools so that fast-growing teams like yours can hit aggressive revenue targets without things breaking down. We've worked with companies backed by Felicis, Y Combinator, CRV, Greycroft, and more to support their next stage of growth. Our Services ICP Definition & Data Strategy • Stakeholder interviews to define your Ideal Customer Profile with precision • Signal identification beyond firmographics: hiring patterns, app reviews, tech stack, 10-K analysis • Custom Claygent enrichments that surface buying intent where no one else is looking • Persona and title mapping for targeted outreach CRM Cleanup & TAM Mapping • HubSpot and Salesforce hygiene: deduplication, increased data coverage, job change handling • Identification of all target accounts and contacts • Custom-built qualification and scoring logic so that you can maximize your time with the highest-fit leads Scaled Outbound Systems • Weekly outbound experiments, with constant learning and improvement • Hyper-personalized messaging generated at scale • Just-in-time outbound powered by real-time intent signals • Multi-channel sequencing across email and LinkedIn using Instantly, Lemlist, HeyReach, Outreach, and more Why teams pick us • We're built for your inflection point: Our specialty is startups transitioning from the scrappy early days of sales to scalable systems, right when you need them most. • No black boxes: Every workflow is documented, every decision explained. You'll understand what we built and why. • Hands-on and collaborative: We pair technical delivery with enablement so your team can run, maintain, and expand what works. • Speed without chaos: We help you move fast at your targets while keeping your GTM engine organized and effective as your team grows.