# Marketing Intelligence 5 — agency on PartnerHire

> ABM & GTM Architects

**Canonical page:** https://partnerhire.com/provider/marketing-intelligence-5
**Type:** agency
**Location / serves:** London, United Kingdom
**Partner tier:** Artisan

## What they do

MI5 Agency helps B2B companies design and implement scalable GTM architecture for modern ABM and outbound motions.
We specialize in building data-driven, agentic GTM systems that allow teams to run:
• Highly tailored 1:1 ABM programs
• Scalable 1:few and 1:many ABM
• Automated yet personalized agentic outbound campaigns
By combining Clay-powered data enrichment, workflow orchestration, and AI agents, we help revenue teams move from fragmented outbound tools to a cohesive GTM operating system.

What We Do with Clay
We use Clay as the central orchestration layer for modern GTM systems.
Typical implementations include:
GTM Architecture Design
Designing the full stack for scalable outbound and ABM.
Includes:
• Data sourcing and enrichment pipelines
• Signal-based account prioritization
• Agentic workflow orchestration
• CRM and engagement platform integrations
Scalable 1:1 ABM Systems
Building workflows that allow teams to run ABM motions at scale.
Example capabilities:
• Signals-based account selection and scoring
• TAM generation and programmatic advertising
• Dynamic account research
• AI-generated account briefs
• Hyper-personalized messaging
• Automated account monitoring
Agentic Infrastructure
Deploying AI agents alongside Clay workflows to automate key GTM tasks:
Examples:
• Prospect research agents
• Account monitoring agents
• Personalization agents
• Trigger-based outreach agents
Data & Signal Infrastructure
We help companies leverage Clay to build signal-driven GTM systems.
Signals may include:
• Hiring activity
• Product launches
• Technology changes
• Website engagement
• Funding events
• Competitive displacement opportunities
• Custom unstructured signals unique to your niche
These signals trigger highly contextual outreach and ABM plays.
Ideal Customers
We work best with:
B2B companies that want to modernize GTM execution
Typical profiles:
• B2B SaaS companies
• RevOps teams implementing modern GTM stacks
• Founder-led sales teams scaling GTM
• Companies looking to become AI native
Services
MI5 offers:
Clay Implementation
• CRM&MCP Architecture
• GTM System Design
• Data pipelines, ETL
• Integrations
• Consulting
• Training
ABM System Design
• Target account frameworks
• Personalization engines
• Outreach systems
• Pinpoint Accurate B2B Programmatic Advertising (Linkedin, Reddit, Meta, Tiktok etc)
Agentic GTM Infrastructure
• AI research agents
• Personalization agents
• Trigger-based GTM plays
• Business brain interface
• 100% Agentic Orchestration (and the revops/marops required)
• Natural language control

We build the GTM architecture behind scalable, agentic GTM systems

## Tools & platforms

Clay

## FAQ

**What does Marketing Intelligence 5 do?**

ABM & GTM Architects

**What tools does Marketing Intelligence 5 specialize in?**

Marketing Intelligence 5 works with Clay.

**Who is Marketing Intelligence 5 a good fit for?**

Marketing Intelligence 5 is a good fit for growing businesses that need a team to deliver.

---
_Source: PartnerHire. Last updated 2026-06-29T16:24:12.90083+00:00. Verify current details at the canonical page above._