# Clay Playbook — agency on PartnerHire

> Build your GTM Playbook on modular Clay workflows

**Canonical page:** https://partnerhire.com/provider/clay-playbook
**Type:** agency
**Location / serves:** United States
**Partner tier:** Artisan

## What they do

We design, build, and hand off Clay-powered growth systems that turn signals into pipeline—using plug-and-play modules sculpted for your company so you can swap data sources, scale to new markets, and run everything in-house without breaking the system. We’ve delivered Clay projects for 30+ clients, from pre-seed startups to enterprise-scale organisations doing ~$500M revenue.
How we build (modular by design)
Every workflow is assembled from interchangeable blocks:
• Company search (source blocks): LinkedIn, Google Maps, directories, or your uploads
• Account ICP & segmentation: rules + LLM checks to select and segment accounts
• Account enrichment: firmographics, tech, hiring, funding, intent, scoring
• Contact discovery: from their website, LinkedIn, google and other data sources
• Contact enrichment: email/phone validation, social, location
• Orchestration: CRM mapping → personalise outreach and send to sequencers/dialers → triggers
Want a new source later? Add a source block (e.g., layer Google Maps alongside LinkedIn) and keep the downstream blocks unchanged. That’s the point of modular Clay—fast changes, lower effort, consistent outputs.
Systems we deliver
• Market mapping & list building: multi-source inputs with quality checks and deduping → CRM-ready outputs
• Inbound routing: capture → score → assign → notify
• CRM enrichment & cleanup: HubSpot/Salesforce hygiene and normalisation
• Signal → Outbound: detect buying triggers and power relevant, human-quality outreach
Handoff, SOPs & training
We complete the system setup, document everything with SOPs & templates, and (if you’d like) deliver live team training led by Joel—so your operators can extend the system themselves (e.g., spin up a fresh list for a new vertical).
Engagement model
Scope → design → implementation → enable. Most teams complete the initial build and see results within a 3-month engagement, with optional retainers for iteration and additional modules.
Ready to build your GTM on modular Clay? Let’s talk.

## Tools & platforms

Clay

## FAQ

**What does Clay Playbook do?**

Build your GTM Playbook on modular Clay workflows

**What tools does Clay Playbook specialize in?**

Clay Playbook works with Clay.

**Who is Clay Playbook a good fit for?**

Clay Playbook is a good fit for growing businesses that need a team to deliver.

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_Source: PartnerHire. Last updated 2026-06-29T16:24:12.90083+00:00. Verify current details at the canonical page above._