I’ve spent twenty years working inside trade and hospitality businesses — running marketing, managing operations, and building the systems that keep things moving. For the past few years, I’ve focused on connecting software that wasn’t designed to work together, automating the admin that eats into people’s evenings, and putting processes in place so data only needs to be entered once. I built A2B Sync because this problem shows up everywhere — and most of the solutions are either too expensive, too technical, or built for businesses much bigger than yours. This is practical help, built by someone who’s actually experienced the daily chaos. Nothing more complicated than that.